Content Gap Analysis for Mississauga Companies: Strategies of Ahrefs & Dell
Many marketers are still having difficulties with generating relevant content ideas that will be able to connect to an audience. There are over 200 different ranking factors that Google uses, and simply repeating the same keywords or phrases on every page isn't going to cut it anymore, you need a better SEO strategy from a Digital Marketing Agency Mississauga that has been there & provided result driven seo services to organizations in Mississauga Ontario.
Despite this, many companies still resort to what they think is a sure-fire method - creating reams of keyword-stuffed pages, with little consideration as to what people are actually searching for.
But simply having large chunks of the same phrases on every page is not an SEO practice that you can rely on anymore either. Google has indicated that it might start giving preference to sites which use natural language and understand user intent over those who cram their pages with keywords to make them more search engine friendly; meaning this strategy could backfire.
What's the solution? "Well, there isn't one magic bullet solution - there's a number of ingredients involved in creating content which will help your site rank well and attract traffic from search engines: namely research, planning and prioritisation." said spokesperson of best digital marketing agency in Mississauga.
Here we're going to look at why these factors are important, and how you can use them to help improve your overall content.
Start with research
The best ranked sites in Google are the ones that provide what people are actually looking for. And while many brands have huge amounts of industry or niche specific data which they could utilise within their content, only a proportion will go on to do so, let alone do it well . The issue is that very few marketers carry out enough research before they begin writing; asking themselves who their site's audience is before planning the right keywords, topics and user experience.
Take this example from Dell's official company blog:
Dell breaks up its posts into different sections which reflect the main way people search online - 'How To', 'For Business' etc.; and all posts are tagged with a number of relevant keywords. It also uses real-life questions from its customers in headlines to reflect the search intent of that topic - 'Why is my Dell Latitude shutting down by itself?' for example.
Doing your research doesn't have to take a long time either: you could speak to a few colleagues or clients about what they're looking for, create a survey on SurveyMonkey asking your site's visitors what they want from it, even do some competitive research using tools such as SpyFu or SEMrush , etc. You can then use this information to plan out topics before you begin writing content based on where there's a gap in the market. This will you produce more focused pages with a higher chance of ranking.
Prioritise
Once you've got a few topics in mind, it's time to prioritise them by choosing the ones your audience is most likely to be searching for at that specific moment - not something which they might search for in a year, or what you think they want. To do this, look out for the following:
- What do your competitors rank for?
Google Trends can give you a good indication of what people are looking for at that moment in time, as can tools such as Google AdWords Keyword Planner . You should ensure that you're giving priority to topics which your competitors aren't targeting or ranking highly for and putting yourself ahead of them. Moreover, domain authority and page authority - metrics we calculate using Ahrefs Site Explorer - can be used to determine whether a site is an authority on any given topic. This will allow you to prioritise topics with lower competition from relevant sites. You'll find this useful when it comes to planning further down the line too - if there's no authoritative sites covering a specific topic, it's more likely to rank well on Google.
For example, if you were writing an Ahrefs blog post about 'Content Gap Analysis', you might prioritise topics in this order:
1. Research - your audience is probably looking for something which will help them with 'Content Gap Analysis' so it's useful to include tips, advice and further reading on the topic
2. Tools - because there are many free tools out there to help people do their research, you could rank highly for this topic
3. 'Content Gap Analysis' - depending on how competitive it is, you might want to position yourself ahead of your competitors by writing about it first
4. Case studies - if there are any specific examples which show clients who have successfully utilised Ahrefs tools then that could be worthwhile covering because the client will likely share the content further afield
Planning - write better SEO copy. For some ideas on SEO copy visit: https://bigdoers.business.site/
Once you've got an idea of what marketable topics you'd like to cover in your content, you'll need to plan the right keywords before writing so that they fit naturally within copy. You should also consider what tone each page or piece of content should take so that it matches the audience.