Roles & Responsibilities of Digital Marketer in Toronto

"A digital marketer is someone who uses digital technologies to promote a product or service. They may work in a variety of industries, including advertising, marketing, public relations, and sales." says leading Digital Marketer in Toronto - Dhaval Shah. He further adds "The role of a digital marketer is constantly evolving as new technologies emerge. They must be able to keep up with the latest trends and understand how to use them to achieve their goals. Some of the most common digital marketing tools include social media, search engine optimization (SEO), and email marketing. A digital marketer must be able to use these tools effectively to reach their target audience."

In order to be successful, a digital marketer must have strong communication skills and be able to think strategically. They must also be able to work independently and be self-motivated. A digital marketer may work in-house for a firm or as part of an agency. Some of the top firms hiring digital marketers include advertising agencies, public relations agencies, and management consulting companies.

Many professionals who are beginning their careers start out working on smaller marketing teams within larger organizations. It's common to have some overlap between roles at different levels. For example, someone with experience using SEO tools may be given some basic HTML skills to assist them on web design projects at that organization. The average salary for a digital marketer was $86,000 per year in 2014, according to Glassdoor . A senior level search engine optimization specialist or social media manager can earn up to $128,000 annually.

A digital marketer's role can overlap with other marketing roles, such as social media manager and SEO specialist. Digital marketers use a variety of tools to produce the content they need for campaigns. Content produced can be improvisational in nature, or it can be designed by marketers in a more strategic fashion using specific web content production equipments and practices.

Looking to sign up for Digital Marketing but need advice from the one who has been doing it, speak with Dhaval Shah. Dhaval is a Digital Marketer based in Toronto & has been helping clients with Search Engine Optimization (SEO), Search Engine Marketing (PPC Ads, Google Ads) & Conversion Optimization. Dhaval runs his own Digital marketing agency called BIG DOERS. You may reach out to Dhaval on  LinkedIn | Quora | Reddit | Medium | Twitter or Clarity

Marketing blog platforms are used to "create" blog posts that will appear on social media, such as LinkedIn Pulse and Facebook Notes. These platforms have their own formats of blog posts, so marketers should become familiar with them before posting articles to these sites.

The digital marketer usually comes from a marketing background including a degree in marketing or advertising. A degree specializing in digital marketing may also include courses in graphic design, entrepreneurship, software development and search engine optimization (SEO). Digital marketing job titles reflect this diversity: web designer, online marketing analyst, social media manager, SEO specialist and digital producer.

Skills that are associated with this job include creativity, attention to detail, problem solving abilities and critical thinking. A degree in information technology or computer science may be helpful in gaining an entry-level job as a digital marketer because it provides the business acumen necessary to understand how businesses work; however, an MBA or master's degree in internet marketing is more broadly applicable when it comes to using digital marketing tools such as Google Analytics. Digital marketers must also be knowledgeable about all areas of traditional marketing including brand development and management, graphic design (especially web design), search engine marketing (SEM), e-commerce marketing management, content marketing, campaign strategy and performance metrics.

If you are interested in becoming a digital marketer, there are a number of courses and certificates available online. There are also many professional organizations that offer certification programs. Digital marketers play an important role in today's economy. If you are looking for a career that is constantly evolving, consider becoming a digital marketer.