Why You Should Brand Your Side Hustle
If you have no intention of ever quitting your day job in order to pursue your side hustle full-time, it is a good idea to think about how you would market and brand your enterprise. The following is the reasoning for this:
Your brand is a representation of the characteristics you intend to be known for.
The term "branding" refers to a multitude of things that go beyond your brand name (you may use your own name as your brand name) and your logo (yes, a logo is vital for your side hustle). In a word, it is the perception that your clients and consumers have about you and your firm. In spite of the fact that you may have a huge number of rivals, you may still differentiate yourself by establishing yourself as someone who has a major edge over the competition.
Suppose you want to be identified as a graphic designer who only works with high-end brands or well-established enterprises. Given that you are not in a price-competitive industry, you are not concerned about your competitors charging outrageous prices for the same services as you. As you are well aware, you provide a necessary service that all of your clients value!
The perception that others have of your brand has an impact on the amount of business you obtain.
The more favorably people see your brand, the more probable it is that they will be inclined to do business with you in the future. On the other hand, if your brand is seen negatively by the public, you will either have to rebrand from the bottom up or work extremely hard to restore your image.
You want clients and prospects to regard your brand as one with whom they would prefer to do business if given the opportunity. In order to do this, you will need to take significant steps to retain your excellent reputation..
With social media taking center stage in today's world, even the tiniest blunder may have disastrous effects for your company's image. The consequences of a little complaint may quickly develop, and you can find yourself with a shattered image overnight.
Consumer confidence and awareness are increased as a result of branding.
Distribute information about your organization and ensure that your messaging is consistent throughout. Consistency in messaging is preferred over altering your brand's message across a variety of mediums. It is proven that the more times people see and engage with your brand, the more comfortable they get with you and your firm.
Over time, they will come to perceive you as an expert in your field or industry, and you will gain their trust as a result of your authority. It should not be necessary to make people second doubt their decisions. Continue to conduct yourself in a lawful and ethical manner, and you'll be rewarded with a prosperous side business that will endure for years to come!