The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been a part of marketing and traditional business. It appears that the subject of funnels in Internet-based business is becoming more popular.
It is clear that people want to know more about this idea and the ways they can apply it in their online businesses marketing strategies. Read on to learn more on the sales funnel for Internet marketing success.
The Sales Funnel - What is it?
No, a marketing funnel isn't an actual funnel. This marketing concept uses the term "funnel" to describe the sales process from beginning to finish. The funnel provides an easy comparison since it permits potential customers to be "Unqualified potential customers" on the top, and more narrow opportunities for sales conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also known as those who aren't qualified, will be in the middle of the funnel. These are people who might require your product or service but haven't been approached prior to. After many phone calls, sales and promotions you've contacted people who have bought your product or services.
The effectiveness of the lead generation funnel is down to its ability to permits you to track potential prospects' actions during different stages of the extended sales process. It's possible to forecast the potential number of customers through the sales funnel, by being aware of the number of prospects who are qualified throughout the process.
A sales funnel allows you to see exactly what and where your sales process is failing or working, or if your campaign isn't attracting a sufficient amount of prospective customers somewhere within the process. This data can help you decide what your primary focus should be and how to keep sales at the right level. It is used to monitor and manage customers' sales processes.
The top of the Sales Funnel Front The Sales Funnel Front End
Your sales funnel's top is your most active and most crucial part of your process. It requires constant testing. Your imagination and resources will limit the amount of front-end strategies you can create.
The primary purpose of the front end will be to pull in prospective clients and convert them into buyers later in the sales process.
A prospective client is "qualified" when they sign up for the product or service you offer. This is the stage of the sales funnel at which the potential client or "Unqualified prospect" is a qualified lead due to the actions they've taken that show that they are sufficiently interested to purchase your product.
You need to create targeted traffic to your website, blog or squeeze page for your front-end system to function. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogging are the most effective methods and resources to do this.
There are a variety of ways to "qualify" an "unqualified prospect. One of the most efficient is the squeeze page. Here you can offer something valuable that is related to your product/service that people are able to get for free or at a drastically reduced price in exchange of their email. The products offered vary from newsletters, video, ebooks, e-mail courses, related reports and more.
It is clear that the front-end is where people are drawn to your sales funnel. The back-end is the part we need to focus on.
The Bottom of the Funnel or The Back-End
The back-end, or bottom, of the funnel is where the major sales and profits occur. It is also where you'll find your more expensive products. They are all suitable for the same market, but they are offered in various formats, like video, audio and live interaction.
The main difference between the front-end service and the back end is the kind of service or cost of the client.
Even though it is true that a very tiny percentage of people enter your front -end however, just 1-2% of them will actually end up in your back-end. It's okay, because this tiny group will be investing much more in the long run.
It's clear that while front-end products or services are priced below $100, back end products and services are typically priced in the 100s to 1000s. This means that the lowest end of the sales channel also called the back-end, is the most important source of revenue.
As I said earlier the sales funnel can be as flexible as your imagination and resources allow.
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