All About MN Outdoor Journal

How to Make a Video Marketing Campaign That Works

Oct 23

How to Make a Video Marketing Campaign That Works

Marketing isn’t rocket science. But it is not easy. Here are some tips and tricks to help you market your business using video. It's very effective and easy to learn. The benefits for your company could be immense. Get excited about marketing again by checking it out!

If you are still learning about video marketing, you can ask a small group of customers to view your videos and provide feedback. This is an excellent way to verify that your approach to videomarketing is appropriate to the target audience.

Encourage your viewers and friends to comment on your video. It can be very profitable to generate as much buzz about your video as possible, even if it is biased in any way. You can share the video to help spread your message without any effort. Also, people are more inclined to view content sent by a friend.

Also, don't forget to create YouTube playlists to help you rank in Google and YouTube. Playlists can be very powerful and will only enhance your SEO ability to rank for multiple keyword phrases. As well, make sure you create additional playlists around LSI terms to rank for even more terms. Below is an example that I created to showcase how its done. 


Don't assume you have to hire a professional videographer or rent professional equipment. You can record video if you're able to create your own content. Take a few videos and upload them to YouTube, but only for your private viewers. This will allow you to see how it works without the need for anyone else to see your trials and errors.

Be honest and authentic in your videos. You can be imperfect, except if you are making a professional video. Make sure you practice the material before you shoot. Then, go for it. It doesn't matter if you edit every detail. People will notice that you are honest and can relate to your work. You should just focus on communicating the message clearly and concisely.

It is important to continue making videos in order to get your customers back. Your viewers will not watch the whole video if they are bored. Allow your viewers to crave more. You can attract more viewers if your publications are unique, interesting, current, and relevant.

For instance, when creating a YouTube video channel, try and focus on a particular niche. See an example below on how to build out a proper channel on YouTube. 

If you would like to see an example of how I'm targeting a niche, then please check out my YouTube channel below about Mintbird.

Video equipment and audio quality are key to great videos. It's possible to get an unexpected result if you are using old equipment. You don't have to get the effect you want. Just because the equipment is old and crappy doesn't mean it's not possible to achieve the desired tone.

Do not ignore negative comments made to your videos. These negative comments are often the most informative feedback that you receive and should be taken into consideration. These comments are not to be taken personally. However, you should consider what you could do to avoid similar comments in the future.

You should consider video marketing as part of your strategy. However, you shouldn't completely rely on it. You should remember that it is costly to constantly post new videos. They can also take a lot of time to make and publish online. They are extremely valuable but you should also consider other methods.

Your video title is just as important to viewers as its content. Searchers on Google, YouTube and Facebook will first see the title, so it must catch their attention. It is important to take time and think about the title you choose.

In your video marketing campaign, take a behind-the-scenes approach. Customers love to see the inside of a business and appreciate transparency. Be sure to tell customers how you address their needs and make customer satisfaction your top priority.

The best thing about video marketing is variety. It is unlikely that anyone will want to see the same boring video repeatedly so make sure to change it up. Your videos should be different from each others to keep your viewers interested.

The best video marketers will answer all comments. Some viewers might have questions about you or your business. You should moderate your comments carefully and respond thoughtfully.

Don't keep going for too long. People have short attention spans so it is important to grab their attention quickly. Your sales pitch should be clear and concise. It is a good idea to keep your message under 30 seconds when trying to get new customers. Video messages targeted at existing customers may be longer but you should keep them short.

You should always pay attention to keywords in your existing advertising strategy when video marketing or doing transcripts. It is possible to also develop new keywords. Keywords are extremely important for many reasons. They are especially relevant because videos are very searchable.

Before you start creating your video, you need to identify your target audience. You can't market to people you don't know. How will you make content that engages them? Find out the segments of your customer base you are trying to attract, and then create your story board to address their needs.

Track your video's performance with the various tools that are available. It will show you how many views your video has and where it is getting traffic. This will help you determine which marketing channels seem to be most effective and which ones are driving traffic to your website.

If you have the budget to place your videos on well-known paid sites within your niche, Don't allow your video be spammy. Polls and online questionnaires are a great way to reach out to your target market and find out more about their preferences.

Marketing requires both talent and intuition. These two qualities can be used to great effect in your video campaign. You can use the tips and tricks from this article to make your company the best it can be. Video marketing is very popular and it's not without reason.

For more information about what I'm doing online, check out my Google site.

As well, you can learn more at this Twitter channel too:

Make it a great day everyone!