Rolls-Royce hits a new sales record in the first quarter as the wealthy luxury cars demand

Rolls-Royce Phantom

Source: Rolls-Royce Phantom

Rolls-Royce Motor Cars had the best quarter in its 116-year history, breaking a new sales record in the first quarter when the world’s rich bought their SUV and other models valued at $ 330,000.

The luxury auto company, which is owned by BMW, shipped 1,380 cars in the first quarter, up 62% from the year-ago quarter when the pandemic affected sales and manufacturing. The quarter set a new record for the company, beating the previous 2019 high.

The company said demand is particularly strong for the Cullinan, its nearly three-ton SUV that starts at $ 335,000 but typically sells for over $ 400,000 with options and customizations. Sales of the new Ghost model, which starts at $ 332,000 and has an optional LED-lit inner canopy to simulate a starry sky, are also strong.

Rolls Royce’s record quarter offers the latest sign that the world’s rich, who have added trillions of dollars to their wealth since the pandemic began thanks to soaring markets, are ready to spend. Other high-end auto companies like Bentley and Lamborghini have also seen strong sales recently.

Rolls Royce said demand remains strong, “with order books well into the second half of 2021.”

“We have responded to the latest challenges with our usual audacity, imagination and ingenuity, which are underpinned by careful planning and a relentless focus on the needs and requirements of our customers,” said the company’s CEO, Torsten Müller-Ötvös, in a statement .

Comments are closed.